Africa’s billion potential shoppers attract Consumer giant

(CNN) Procter & Gamble plans to invest about $170 million to create a new manufacturing hub for the consumer goods giant’s markets in Southern and East Africa.

 

The new plant will create over 500 jobs in Africa  and will manufacture a range of products, including detergents and feminine hygiene goods, for local and export markets.

 

The investment comes as part of P&G’s global drive to tap the growing opportunity of developing markets, where a huge population base, coupled with an emerging middle class and a steadier economic environment, offer a potentially lucrative mix.

 

P & G plans to expand across Africa as it is a market with a huge population, emerging middle class and a steadier economic environment while opening vacancies in Africa.

 

P & G has a long time presence in South Africa, is a leading brand and has created many jobs in Africa. It is increasingly looking to expand to other parts of the continent and reach its one billion potential customers.

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