Attracting and Retaining Employees for Brand Building

(people matters) The eCommerce boom brings with it difficulty and opportunity. Hiring and retaining good talent has become a pressing issue for IT companies who are facing acute skill shortage. Considering the fight for top talent, companies need to build and showcase an effective brand and attract better and more qualified candidates. This is long and effort taking work by leadership teams over several years.


These days, organizations invest heavily in advertising and marketing to increase visibility and awareness. Data supports that one of the most effective method is to have employees speak highly about the organization. There’s nothing more reliable than what an employee says about working in an organization. It is the absolute truth.


Perception is reality, so whatever people are thinking and saying about your brand, is your brand.


So how does one get employees to speak highly about the organization?


While employee engagement is an on-going activity, it is true that employees talk about the new organization and lot more in the first few months of joining than they would after a few months. These is when they are most excited, and tend to discuss their new organization with their ex-colleagues, ex-bosses, friends and families the most. Organizations have to ensure that the candidate’s induction experience is absolutely top class.


Improve recruitment experience


You may not hire every single candidate who comes for an interview, but it’s still important to take care of him or her. Show them you care and don’t take them for granted.

•    Meet, greet and seat.

•    Communicate so they know what to expect, especially if the process is going to take longer than expected.

•    At the end of the interview, let the candidate know what the next steps would be and when they can expect a call.

•    Call candidates who don’t make it and provide feedback on the reason. It will help them perform better in their next interview and they would be grateful

•    Start spending 5 more minutes with each candidate. It always helps.

Improving recruitment experience for each and every candidate will immensely help the brand image as perceived in the outside market.


Improve early joining experience


New employees go through several anxious moments. Organizations should put in adequate effort to ensure that this experience is as seamless as possible.


Day 1 experience is critical


Make the employee feel warm and welcome on day one. The employee should feel comfortable and happy with his/her decision to join the organization.


Constantly seek feedback during the first 3 months


Create a mechanism where there is high engagement with the new hire. The communication should be 2 way where the organization reaches out to the employee constantly to seek feedback and the employee can also raise issues and grievances with the comfort and confidence that it will be resolved.


Senior leadership to meet and share organizational goals and vision


High involvement from the senior leadership increases faith and trust that an employee has in an organization.


If an organization gives all their candidates and new hires an absolutely ‘WOW’ first impression and experience, the good word can spread really fast and will also go viral on social media. This would encourage more candidates to apply and join as there is a brand perception built in the market and the employee feels that this organization will be a great place to work in.

Author: Krish Hanumanthu





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