Heineken views DRC as a profitable market
Lusaka: As per Trade Mark, SA, Heineken plans to invest 400 million euros in its Bralima breweries in Democratic Republic of Congo over the next five years, to tap into the country’s rapidly growing population.
Despite uncertainty hanging over elections and violent protests in the recent past, economic growth looked robust and any boost to infrastructure would see new markets open rapidly.
250 million Euros would be spent on renovating the original brewery in Kinshasa and building a new one 40 km away. Another 150 million Euros will be used to buy equipment and improve other breweries across the country.
The huge investment will generate business and create lucrative jobs in Africa.
Although roughly one-third of the country’s 67 million people are still unreachable by road a minimum of infrastructure will immediately opens up markets and allow access.